Digital marketing refers to the promotion of goods and services on the internet. The digital world acts as a medium to communicate messages that a business drafts for its audience. Digital marketing is also synonymous with Digital advertising. Doing business is faster with a digital marketing strategy.
The world of digital marketing is changing at a phenomenal pace. Its constantly evolving technologies, and the way people are using them, are transforming not just how we access our information, but how we interact and communicate with one another on a global scale. It’s also changing the way we choose and buy our products and services, here in Nigeria and the world at large.
People are embracing digital technology to communicate in ways that would have been inconceivable just a few short years ago. Digital marketing is no longer the preserve of tech-savvy early adopters, and today ordinary people are integrating them seamlessly into their everyday lives. Your customers are starting to use digital media without giving it a second thought. In this brief article on digital marketing skills 2021, KamsyNetwork will take you on a journey into the world of digital marketing. We’ll show you the needed skills for a career in digital marketing in 2021.
Social Media Marketing
Until just a few years ago, social media was known as a domain for school-going kids. It was looked upon as a set of forums that were used by youngsters to socialize, share personal details, and discuss the topics of their interest. With parents wary and instructors strict about its usage, what we today proudly call our business partners, were previously considered a nuisance.
Today, business without social media is not even an option. The effect this channel has on how information is received, perceived, and shared is profound. So much so, that even if a business wants to stay out of social media, it just cannot bear the risk of losing all those customers who are present on it. This move, however, has not taken the channels themselves by surprise.
Facebook is one of the oldest and the most popular social networks around. The platform has a very casual and upbeat feel to it, where users interact, look for products and services, and recommend the same to the list of friends and family they have added.
Marketing on Facebook has proved to be quite effective. Over the years, many businesses have sprung up solely because they made a Facebook fan page and started to market their products and services. Therefore, social media marketing on Facebook has led to the growth of online businesses that have become successful even without any brick and mortar presence.
On a particular Facebook fan page, a business can use different techniques to optimize the page in order to appease visitors and create a fan following. Facebook also offers a paid advertising service to businesses that allow them to choose the image and text that goes in the advertisement. Using the pay-per-click strategy, a business is charged whenever the ad is clicked on.
This social media marketing platform is all about gaining a solid base of followers. Twitter is a social website that lets users post or ‘tweet’ small updates related to new product launches, sales, and upcoming events or simply wish followers a good day to ignite a thread of conversation. The ‘re-tweet’ option is the perfect excuse to share a positive review from a customer.
The entire purpose behind social media marketing with Twitter is to initiate dialogue with your fans. Because many businesses become alienated from their market, Twitter is present to counter just that. The more you communicate, the better you will connect with the market. In addition, Twitter helps you provide quick replies, which can help you improve your customer support. Like Facebook, Twitter also allows companies to advertise through this social media platform.
LinkedIn is a professional social website that attracts business people from various industries. This forum is perfect for initiating a conversation with people from the same industry and post content-rich articles that will be understood by like-minded people. There are many features like LinkedIn groups, that help you segment the target market and attract them with different content, and LinkedIn profile, where customers can give testimonials and in effect, recommend your business to others.
YouTube needs no introduction. Being the number one channel for video communication, businesses have taken advantage of the various audio and visual features of YouTube to create content-rich videos and target them at customers and fans. YouTube videos can also be posted on Facebook and Twitter to double the SMM effect.
Search Engine Optimization
SEO is an important skill to master in digital marketing, there is nothing worse than creating a website but failing to reach its potential users and
customers. This dilemma plagues a large chunk of the website search marketing industry today; this is where SEO comes in. SEO is the essential practice of drastically improving the performance of your website by attracting increased inbound traffic from organic, non-paid search engine result pages or SERPs.
SEO, in today’s world, is a vital concept. However, it is often subjected to various misconceptions and unrealistic ideas about what it can and cannot achieve. There are various forms of SEO that are in practice today and these include a white hat, black hat, and grey hat search engine optimization. These primarily differentiate based on the kind of techniques that are used. Some are used while functioning within the bounds of permissible rules and regulations while others work by being in direct conflict with the given guidelines
It is very important to realize the real-time results of SEO and not to be confused or swayed by unrealistic ideas of gains. SEO requires a great deal of investment and time. It is a lengthy and expensive process and it is not suitable for all websites. This is of great significance, knowing when to use SEO and when to use other mediums for rankings.
This is also sometimes known as on-site SEO. This essentially consists of techniques related to the improvement of the layout of the homepage and other important pages of the website. The central concerns that are dealt with in on-page SEO or on-site SEO include headings, subheadings, page titles, content display, organization of the written content, and internal link configuration. This process also includes the usage of keywords, optimization of written content, optimization of images, etc.
The goal of on-page SEO is to improve the on-site elements that are important for ranking, as those are taken into account by search engines when they index and rank websites that are to be displayed in the search engine result pages.
Content has become a major player in digital marketing success, as search engines want to provide only the best results to the search engine users, and they have come to the conclusion that having amazing and original content is one of the aspects to prove a website’s quality. It is, quite literally, the most the stressed-over factor of the SEO industry nowadays.
Email marketing is a widely used technique by companies and firms who want to reach out to their audience. It is a simple and highly effective technique, which is why it has become so very popular in the business world today. Research and statistics show that the number of people who use this method is increasing day by day and that it is indeed one of the fastest-growing techniques being used by online marketers.
Email marketing is basically the process of getting in touch with previous, existing as well as potential clients and customers via the modern facility of electronic mail, which is commonly referred to as email. There are many reasons why people prefer this mode of communication over other outlets that are available to them.