Owning an online store in 2022 and beyond is such an amazing asset to be proud of, it grows rapidly to the benefit of the owner. The online store has become the nearest means of buying and selling worldwide. Let’s dive into learning How To Start An Online Store Business in 2022
You may have checked out the marketplaces, but you still prefer having your own online store. Then this article is something you need to explore in order to have a perfect start. First of all, having an online shop requires more work than selling through marketplaces and similar services. At the same time, it offers much more flexibility and a possibility for growing and expanding your business.
Let’s look at the steps that will help you set up your online store successfully.
Setting Up A Website Or A Blog
The first thing you will need is a website or blog which will house your online shop. To create a website or a blog, you will need to follow the steps highlighted below, all this gives us room to learn about How To Start An Online Store Business in 2022.
Choosing A Platform
You will need to choose a self-hosted platform to integrate an online shop. Hosted platforms like Tumblr or Medium do not offer enough flexibility and are not recommended in cases when you are starting a webshop. Explore the opportunities, and choose some of the platforms such as WordPress, Joomla, Drupal, etc.
Choosing A Hosting
Hosting is a virtual space where your site data are stored and made available to online users. You can find hosting companies right here at Kamsy Network and choose one of the plans they offer. Ideally, you should research the types of hosting available and select the option that will be perfect at the moment you are starting out. Hosting companies often limit their plans with bandwidth, storage, the number of websites, installed apps, etc. You need a plan that will satisfy your current needs, but
also, is able to adapt as your business grows, so you can quickly switch to a more advanced solution. Contact us HERE if you want a hosting recommendation.
Choosing A Domain
Website or blog domain is your unique URL that will be used to reach your online content. Most hosting companies offer the possibility to register the domain as well. When buying a domain, you need to make sure that the name you are planning to use is available. It should be something related to your product or brand if you already have the name of that product or brand.
CLICK on the image below to check out some classic-looking domain names here!
START WITH THE PERFECT DOMAIN
From building a simple site to creating an online store, we have everything you need to thrive online. Best of all, they all work together for one cohesive online experience.
Building Your Social Media Channels
As we continue to learn How To Start An Online Store Business in 2022, Social networks could be very useful for connecting with your followers and increasing the credibility of your brand, which is why you should set them up during the process of setting up your website. Social networks will also give you lots of options to advertise your products. Social media is a big plus in online store marketing.
More than half of the people around the world now use some form of social media. For businesses, this means it’s possible to reach nearly any type of consumer on these platforms. There are tons of social websites, apps, and platforms available for you to use, all with different features and niches. So each business must create its own social media fuse aimed at its target customers.
However, there is value in choosing popular platforms. Those with a lot of active users are more likely to be relevant to your target customers.
Building Your Email Subscribers List
Email marketing can be quite a useful tool for online promotion. When you set up your website or blog, think about ways you can encourage people to become your subscribers and follow your email updates. For starters, you could have a subscribe button. Then you can restrict access to a certain part of your website and require users to register on the mailing list in order to gain access. Also, you could offer free downloadables, samples, or something your potential customers would appreciate in exchange for an email address.
Try signing up with MAILCHIMP for comprehensive email marketing resources.
These are all the elements required for setting up your website or blog, but you will need to have in mind that this is your online presence. It needs to look acceptable and attractive. It needs to fascinate people and provide enough information about you and your products. Also, it needs to be indexed by the search engines and shown in the search engine results. This means that content optimization and SEO are all the factors you need to have in mind when creating your website or blog.
Setting Up Your Online Store
Owning your online store has eight key benefits:
- Direct, personalized communication with your customers
- Improved customer loyalty and retention
- Full access to customer information (email, browsing/purchase history)
- Faster dispute resolution
- Optimized business decisions, operations, products, and services
- Keep 100% of your sales revenue (instead of splitting it with third parties)
- Resilience against copycat companies and products
- Complete business autonomy (you set the rules)
As we go on to talk about setting up an online store, the next step is to discuss how you can get your online store created by following and using the best tools and methods.
Besides your platform to host a blog or a website, you need a specific layout of an eCommerce shop. This is commonly done by integrating an e-commerce platform into your existing platform.
For example, if you are using WordPress to build your website or blog, you can easily set up an online store with one of the e-commerce plugins such as WooCommerce, BigCommerce, Shopify, etc.
What these plugins do is provide you with the e-commerce elements you will need to successfully run your online store. This includes:
- Shopping cart – It is software that allows browsing and putting products in a virtual basket. The shopping cart directly links to the checkout.
- Checkout – The process during which the customer provides payment and shipping information.
- • Payment gateway – The final stage of buying a product online ends with a payment gateway, a service that processes payment for you. The software transfers the payment information from the customer to the bank using encrypted operations.
Online payment processing requires using these services to enable customers to get hold of your products using any of the means available, such as credit cards, PayPal, etc.
Making Products Available
Once you have all the “Non-theoretical materials” in place, your task will be to make products available to your online customers. At this point, you have defined what you are selling and how you are selling it. You know your target group, and you probably have all the materials necessary to feature the products, such as images, product names, etc.
Whether or not you will go through this step depends on how many products you have to sell. If you are selling a lot of products, or if you plan on doing so in the future, determining product categories is essential. This way you make a logical structure for your store, allowing you to organize everything properly and making sure your products really reach online customers. Think about how potential customers would explore your online store. What kind of items will they expect to find in each category? Is the structure inherent enough to enable them to browse easily?
You will then need to define product pages. Again, a lot will depend on the number of products you are selling. If you are selling only one product (and/or a couple of varieties) you will probably opt for a comprehensive product page.
It is the first part of the page, and it is usually the most prominent part of the text. Product name sometimes includes a brand name, or it may even be the same as the brand name. Sometimes a product name can be more descriptive. What is important is for this product name to have a keyword (regardless of whether is a branded, regular or long-tail keyword) that will also be used a couple more times on the actual page. Keyword optimization is an essential part of optimizing your content, which is why you should explore the topic in more detail if you want to increase the online reach of your store.
Besides keywords, the entire product page should be optimized, including relevant h tags, meta description, optimizing visual content, etc. all of which are part of search engine optimization.
Within the description, you will provide more information for your customers. What is important to have in mind is this. The buyers might be your email subscribers who are already familiar with you and your brand. However, your buyers might also be online users who were browsing the Internet and came across your product page in the search results.
This is why the product description should provide enough information and be relevant so that any kind of potential buyer would find everything needed to make a decision to buy or not to buy.
Here are some ideas regarding the details you can provide as a part of the product description:
- Product Features
- Product specification (size, color, weight, etc.)
- Advantages of the product
- Benefits it can bring
- Frequently asked questions with answers
- Testimonials or reviews
Visual elements can help you improve the engagement level and attract the attention of potential buyers. Seeing how the product looks like (works, is used, etc.) is often more effective than reading about it. You could use images, videos, animations, anything really, that could help you bring your product closer to your potential buyers and present a convincing argument for them to become your customers.
Product page elements include:
- Product name
- Trust signals (returns, fee exchanges)
Promoting Your Online Store
The final step is the promotion of your online store. For this, you will need to dig deeper into the topic of online marketing and how you can place and promote your products on the global market. Different strategies depend on the different types of products, campaigns, and goals. Nonetheless, online marketing presents a legitimate way to bring your product closer to your audience.
Here are some basic ideas you can apply to promote your online store:
- Social networks – Use social networks to create a connection with your followers and spread the news about your products.
- Paid advertising – Paid advertising is a great option to reach more online users in less time. You can use search engine advertising or social media ads.
- Email marketing – If you have a mailing list, you can use this to reach your subscribers and get them interested in the products you are selling. Please watch this video if you are yet to understand email marketing. VIDEO
These are just some of the options you can explore, and it is definitely something you will need to explore more closely to figure out how you can get the most out of each of those marketing campaigns.